If you are a celebrity, just know that there is a huge market out there for you. Britney Spears, Lindsay Lohan, Paris Hilton, Nicky Hilton and the likes of major movie stars such as Sylvester Stallone and JLO get free stuff for identifying with a company's line of products. Who is not cashing in on this great source of revenue?
Celebrities often make appearances and walk the red carpet as part of the deal for coming to a nightclub. In return for generating media coverage, they receive all sorts of free goodies, if not cash. For nightclub operators, it has become the standard way of getting their establishments known.
Besides buzz, it generates more patrons, more people willing to pay a $30 cover charge, $15 for a cocktail and $500 for a bottle of name-brand vodka or champagne.
"If you quantify that in terms of the amount of press they got off it, the press they got off it was priceless," the former executive said.
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